GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An analysis of a company’s strengths, weaknesses and the opportunities and threats that surround it.
A
SWOT Analysis
B
Marketing Plan
C
Executive Summary
D
Economic Impact
Explanation: 

Detailed explanation-1: -SWOT analysis is a framework for identifying and analyzing an organization’s strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy.

Detailed explanation-2: -A SWOT analysis is a compilation of your company’s strengths, weaknesses, opportunities and threats. The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the factors involved in making a business decision.

Detailed explanation-3: -SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis.

Detailed explanation-4: -Strengths and weaknesses are internal to your company-things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location. Opportunities and threats are external-things that are going on outside your company, in the larger market.

There is 1 question to complete.