GENERAL KNOWLEDGE

Detailed explanation-1: -Convenience Goods Like the Crest toothpaste example, convenience goods are products that consumers purchase repeatedly and without much thought.

Detailed explanation-2: -Sports cars, designer clothing, exotic perfumes, luxury watches, and famous paintings are all examples of specialty products.

Detailed explanation-3: -The most common types of convenience goods include newspapers, magazines, confectionery and petrol. These goods tend to have a base cost that doesn’t vary much from shop to shop.

Detailed explanation-4: -The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion.