GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
“Only the customer can fire us all” implies that:
|
|
Customers are concerned only when prices go higher.
|
|
|
Customers determine which firms survive and which fail.
|
|
|
Customers can be manipulated into buying goods and services.
|
|
|
When customer research is fickle, the organization should not be bothered.
|
Explanation:
Detailed explanation-1: -The various models of consumers (economic view, passive view, cognitive view, and emotional view) depict consumers and their decision-making processes in distinctly different ways.
Detailed explanation-2: -There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.
There is 1 question to complete.