GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Of the five value dimensions, which has been called the most important factor in long-term success?
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Innovation
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Responsiveness
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Delivery
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Quality
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Explanation:
Detailed explanation-1: -The five service quality dimensions are tangibility, reliability, responsiveness, assurance, and empathy.
Detailed explanation-2: -According to Geert Hofstede’s fifth cultural dimension, long term orientation or short term orientation can also be called confucian dynamism, which refers to social members’ acceptance of a certain culture to delay meeting their demand of material, emotional, and social success.
Detailed explanation-3: -Power Distance. Want to keep. Uncertainty Avoidance. Uncertainty avoidance is the degree a society tolerates or is uncomfortable with risk, change, and situational uncertainty. Individualism-Collectivism. Masculinity-Femininity. Time Orientation. References.
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