GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One of the features of marketing research is
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It is multi-tasking
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It is multi-natured
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It is multi-purpose
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It is multi-disciplinary
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Explanation:
Detailed explanation-1: -Marketing Research is a Continuous process, it is Multi-disciplinary.
Detailed explanation-2: -Uses different methods-Marketing research uses three methods for collecting data, viz., Survey Method, Experiment Method and Observation Method. All three methods are scientific. The researcher has to use a suitable method for collecting a reliable data.
Detailed explanation-3: -Market research is a discipline with roots in psychology and sociology and involves the identification, collection, analysis, and use of information to make business decisions.
Detailed explanation-4: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.