GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This term refers to the fact that differences can occur from one service provider to the next.Consider the fact that everyone has received a bad haircut!
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heterogeneous
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inseparable
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perishable
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intangible
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Explanation:
Detailed explanation-1: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.
Detailed explanation-2: -Brand positioning provides critical information about the characteristics of a firm’s products, making it easier for consumers to locate their preferred products and choose where to purchase without blindly searching through several brands to find the right one for them.
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