GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The selling process which results from the identification and anticipation of customer requirements.
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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An accounting process of minimizing costs and maximizing revenues.
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The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.
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Detailed explanation-1: -b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Detailed explanation-2: -The Chartered Institute of. Marketing offers the following definition for marketing: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
Detailed explanation-3: -Marketing communicates and delivers value by creating narratives regarding the benefits and use of products.
Detailed explanation-4: -WHICH OF THE FOLLOWING DEFINITIONS OF MARKETING IS AN EXAMPLE OF A SOCIAL DEFINITION OF MARKETING? MARKETING IS A SOCIETAL PROCESS BY WHICH INDIVIDUALS AND GROUPS OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING, OFFERING, AND FREELY EXCHANGING PRODUCTS AND SERVICES OF VALUE WITH OTHERS.
Detailed explanation-5: -The American Marketing Association’s definition of marketing is; ‘Marketing is the set of activities which lead to profitable exchanges which add value to the seller’s business’.