GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Opinion leaders tend to “specialize” in a category (e.g., fashion or electronics), while a market maven. likes to transmit marketplace information of all types. These shopaholics simply like to stay on top of what’s happening in the marketplace.
Detailed explanation-2: -Which of the following statements is true of opinion leaders? They speed up the diffusion process through word-of-mouth communication.
Detailed explanation-3: -Answer: Option d Leaders who have expertise and experience in a specific industry and are also backed by the trust of their audience are known as opinion leaders. These leaders give effective information and advice to the audience based on their own experience and influence the decision-making process of the audience.
Detailed explanation-4: -Opinion leaders can influence the formation of public opinion with products or services. By having charisma and knowledge, opinion leaders can influence our perceptions and actions through the words and actions they use.