GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Personally communicating with the customer in order to help them purchase a product.
A
Promotion
B
Marketing Information Systems/Market Research
C
Selling
D
Pricing
Explanation: 

Detailed explanation-1: -Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services.

Detailed explanation-2: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.

Detailed explanation-3: -Personal selling is an essential part of any B2B sales force. It’s a type of person-to-person communication that consists in persuading a customer to buy a product or service by using interpersonal skills.

Detailed explanation-4: -Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. The salesperson tries to highlight various features of the product to convince the customer that it will only add value.

Detailed explanation-5: -Think of tone on a spectrum. Use positive language. Be brief but not brusque. Reply in a timely manner. Always use your customer’s name. Talk their talk. Be careful with jokes. Create a support style guide. More items •02-Sept-2022

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