GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product
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an advertisement for the product
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a salesperson from a previous visit
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problem or need
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Detailed explanation-1: -The buying process starts when a buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need so that they can develop marketing strategies that trigger consumer interest.
Detailed explanation-2: -Identify the Problem This is the first stage of the buying process. A consumer will not initiate a purchase without recognizing the needs or wants. When a consumer feels the need to buy a particular product, he will go for a purchase decision.
Detailed explanation-3: -Stage 1: Problem Recognition. Stage 2: Information Gathering. Stage 3: Evaluating Solutions. Stage 4: Purchase Phase.
Detailed explanation-4: -Need recognition is the first step in the buyer decision process. In this step, the buyer recognizes a need or realizes that a product or service they require is missing. They may recognize this need either through external or internal stimuli. Internal stimuli include hunger and thirst, for instance.