GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Skim the cream
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Price stabilisation
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Targeted rate of return
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All of the above
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Detailed explanation-1: -The four types of pricing objectives include profit-oriented pricing, competitor-based pricing, market penetration and skimming.
Detailed explanation-2: -Five main objectives of pricing are: (i) Achieving a Target Return on Investments (ii) Price Stability (iii) Achieving Market Share (iv) Prevention of Competition and (v) Increased Profits! Before determining the price of the product, targets of pricing should be clearly stated.
Detailed explanation-3: -Some of the more common pricing objectives are: maximize long-run profit. maximize short-run profit. increase sales volume (quantity)
Detailed explanation-4: -Profits Related Objectives. The pivotal objective here is to draw in as much as money possible for your company. Sales Related Objectives. Competition Related Objectives. Customer Related Objectives. 16-Jul-2021