GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Packaging
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Advertisement
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Legal Environment
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Political Environment
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Detailed explanation-1: -product, price, promotion and place (distribution)-that the firm blends to produce the desired market response; also called the Four Ps.
Detailed explanation-2: -A control variable is anything that is held constant or limited in a research study. It’s a variable that is not of interest to the study’s objectives, but is controlled because it could influence the outcomes.
Detailed explanation-3: -Q 5: Name any two non-controllable factors of marketing decisions. Ans: Political Factors, Economic Factors.
Detailed explanation-4: -Controllable or Internal marketing environment The internal environment of a firm include controllable factors or variables such as product design, branding packaging, pricing, advertising and distribution policies of the firm.