GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one of the following is controllable variable of marketing management?
A
Packaging
B
Advertisement
C
Legal Environment
D
Political Environment
Explanation: 

Detailed explanation-1: -product, price, promotion and place (distribution)-that the firm blends to produce the desired market response; also called the Four Ps.

Detailed explanation-2: -A control variable is anything that is held constant or limited in a research study. It’s a variable that is not of interest to the study’s objectives, but is controlled because it could influence the outcomes.

Detailed explanation-3: -Q 5: Name any two non-controllable factors of marketing decisions. Ans: Political Factors, Economic Factors.

Detailed explanation-4: -Controllable or Internal marketing environment The internal environment of a firm include controllable factors or variables such as product design, branding packaging, pricing, advertising and distribution policies of the firm.

There is 1 question to complete.