GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Concept:
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Consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
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Consumers will favor products that offer the most quality, performance, and innovative features. Focus on making continuous product improvements.
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Consumers will favor products that are available and highly affordable. Management should focus on improving production and distribution efficiency.
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Organizational goals are achieved by knowing the target markets’ needs and wants and delivering the desired satisfactions better than competitors do.
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Marketing strategy should deliver value to customers in such a way that improves both customers as wells as society’s well being and long-run interests.
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Explanation:
Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
Detailed explanation-2: -Production concept of marketing It speaks to the human truth that we prefer products that are easily available and inexpensive.
Detailed explanation-3: -The main focus of product concept is maintaining high quality of product.
There is 1 question to complete.