GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use?
A
timeliness
B
accessibility
C
cost-effectiveness
D
relevancy
Explanation: 

Detailed explanation-1: -A marketing information system helps organizations collect, store, and analyze data about customers. This data can then be used to aid in decision-making about a large range of marketing activities (e.g., product positioning, pricing, customer segmentation).

Detailed explanation-2: -Which one of the following best characterizes a marketing information system (MIS)? An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.

There is 1 question to complete.