GENERAL KNOWLEDGE

Detailed explanation-1: -The convenience of the product (i.e. the convenience the product offers to the buyers) is one of the important rational product buying motives. Many products are bought by the people because they are more convenient to them.

Detailed explanation-2: -Rational motives are reasons to purchase based on facts or logic. Rational motives include factors such as saving time or money or obtaining the highest quality or greatest value. Rational buying motives may influence many purchases, but they are especially important for expensive purchases.

Detailed explanation-3: -Patronage Motives are the reasons or considerations which makes a buyer to prefer one particular retailer, outlet or service provider over others. Example: Certain consumers’ preference to buy Samsung Mobile phones over Apple’s iPhone.

Detailed explanation-4: -Rational and Emotional motives are customers’ consciousness based on human senses and personal experiences which control each other and strongly impact buying motives.