GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
true
|
|
false
|
|
Either A or B
|
|
None of the above
|
Detailed explanation-1: -true. The central element of what is purchased is called the “core, ‘’ and anything bought on top of that is called the “value-addeds.” true.
Detailed explanation-2: -Bundling adds value to your products by adding extra features or products to your existing purchase.
Detailed explanation-3: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-4: -Added value is called utility, which are the attributes of a product or service that make it capable of satisfying consumer’s wants/needs.
Detailed explanation-5: -The functions of marketing add value to a product. they make it more useful. The added value in economic terms is call utility.