GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product positioning against another product class is a market segmentation strategy.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -A product’s position is the way the product is defined by consumers on important attributes.
Detailed explanation-2: -Answer and Explanation: True. Marketing segmentation includes targeting a specific customer group based on benefits they would receive to optimize sales of a defined product within that group.
Detailed explanation-3: -Answer and Explanation: The false statement is (C) Customer segmentation is often used to assess the financial potential of groups of customers. See full answer below.
There is 1 question to complete.