GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Price
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Place
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Product
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Promotion
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Detailed explanation-1: -In McCarthy’s version, the marketing mix is composed of: product, price, place and promotion. Each of these Ps comprise a number of the twelve managerial policies described by Borden (1964), thus including other sub-mixes within each P.
Detailed explanation-2: -The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.
Detailed explanation-3: -The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy in 1960. These mnemonically easy-to-remember labels rapidly became the organizing structure for virtually all introductory marketing textbooks.
Detailed explanation-4: -A marketing mix often refers to E. Jerome McCarthy’s four Ps: product, price, placement, and promotion. The different elements of a marketing mix work in conjunction with one another.
Detailed explanation-5: -The First P of Marketing: Product Your product can be a physical product, an online app, or a service such as house cleaning. Really, anything that you’re selling is the product. Then, think of your brand messaging, the services you offer, and even packaging.