GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory
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Cash discounts
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Quantity discounts
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Trade discounts
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Seasonal discounts
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Explanation:
Detailed explanation-1: -Loyalty discounts-discounts for frequent customers. Trade discounts-discounts for trading in a similar product. Cash discounts-discounts for paying in cash instead of credit. Quantity discounts-discounts that encourage purchasing more of one product.
Detailed explanation-2: -a reduced price to encourage the purchase of a particular product in the off-season; perhaps better thought of as an ‘out-of-season’ discount.
Detailed explanation-3: -Quantity discounts are reductions in base price given as the result of a buyer purchasing some predetermined quantity of merchandise. A noncumulative quantity discount applies to each purchase and is intended to encourage buyers to make larger purchases.
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