GENERAL KNOWLEDGE

Detailed explanation-1: -The service sector is the largest sector of the economy in developed nations. The rapid growth of service-related industries has been fueled by increases in knowledge and data, and rapid technological advances – especially, improvements in communication.

Detailed explanation-2: -Very few marketers believe that personal selling is a powerful promotional tool. Promotional strategies should appeal to the buying motives of the target market by stressing the benefits customers will receive. It is difficult for service businesses to change prices easily because the product is unique.

Detailed explanation-3: -The easiest and least challenging part of marketing is distribution. An unplanned channel of distribution makes the exchange process much easier and more efficient than a planned channel. Wholesalers typically work closely with final consumers to help them find the products they need.