GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Promotional Pricing
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Everyday Low Price (EDLP)
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Pricing Lining
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Bundle Pricing
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Detailed explanation-1: -A few common examples of this strategy that are proven to work include: Ending a price with an odd number to make a customer feel like they’re spending much less ($5.99 instead of $6, or 97 cents instead of $1). This is often known as charm pricing.
Detailed explanation-2: -#1 – Price Skimming: #2 – Pricing for market penetration: #3 – Premium pricing: #4 – Economy pricing: #5 – Bundle pricing: #6 – Value-based Pricing: #7 – Dynamic Pricing: Example – #1. More items
Detailed explanation-3: -Cost-plus pricing. Calculate your costs and add a mark-up. Competitive pricing. Set a price based on what the competition charges. Price skimming. Set a high price and lower it as the market evolves. Penetration pricing. Value-based pricing.
Detailed explanation-4: -8 pricing strategies and why they work. Cost-plus pricing. Value pricing. Penetration pricing. Price skimming. Bundle pricing. Premium pricing. Competitive pricing. More items