GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It provides market intelligence to the firm
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It helps the controlling of marketing activities
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The information, if free from any error, will not have more value than otherwise
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It facilitates the development of action programmes for achieving set goals
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Detailed explanation-1: -MIS Applications Help Managers Make Better Decisions. In addition to helping businesses make more informed decisions, an MIS also provides benefits such as improved employee productivity, reduced errors, and increased customer satisfaction.
Detailed explanation-2: -Disadvantage of Management Information System Constant monitoring and filtering is required to avoid manipulation of data by fraudster causing harm to business. 2) Budgeting of MIS is Extremely Difficult : MIS cannot be budgeted like activities of all other department. Hence, its expense is unpredictable.
Detailed explanation-3: -It is not an objective of management information system (MIS) to recruit people for the organization. MIS is a system that manages the whole information of an organization.