GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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tenders.
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mavens.
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sharers.
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sellers.
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Detailed explanation-1: -The Answer to this question is-b>Mavens Explanation-In order to understand the meaning and working of Mavens, we need to understand the concept of Word of mouth.
Detailed explanation-2: -Shostack[1] defines a service encounter as “a period of time during which a customer directly interacts with a service”.
Detailed explanation-3: -Why does everything start with customers? Or is it only marketing that starts with customers? Most organizations start with an idea of how to serve customers better. Many companies think about potential markets and customers when they start.
Detailed explanation-4: -A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.