GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The attractiveness of a country as a market or investment site depends on balancing the likely long-term benefits of doing business there, against the likely costs and risks.
Detailed explanation-2: -There are many variables that influence market attractiveness. Market size, growth rates, pricing trends, competition, and overall risk in the industry all factor into it, among many others, depending on the individual organization and its target markets.
Detailed explanation-3: -The overall attractiveness of a country as a market and/or investment site depends on balancing the likely long-term benefits of doing business in that country against the likely costs and risks.
Detailed explanation-4: -Size & growth of the market (e.g. population) Economic growth & levels of disposable income. Ease of doing business / political environment. Exchange rates. Domestic competition. Infrastructure. 07-Aug-2019