GENERAL KNOWLEDGE

Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-2: -The Product concept holds that consumers will favour products that oer the most in quality performance and innovative features.

Detailed explanation-3: -Production concept of marketing It speaks to the human truth that we prefer products that are easily available and inexpensive.

Detailed explanation-4: -The production concept holds that consumers will favor products that are available and highly affordable. Therefore, it dictates that management should focus on improving production and distribution efficiency.

Detailed explanation-5: -The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.