GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Open-end
|
|
Dichotomous
|
|
Likert scale
|
|
Multiple choice
|
|
Semantic differential
|
Detailed explanation-1: -Open questions, which are also known as free-answer questions, allow the respondent to answer in their own words.
Detailed explanation-2: -A leading question gives respondents a clue to the desired answer or leads respondents to answer a certain way, resulting in acquiescence bias – or the tendency for respondents to agree with the direction of the leading question.
Detailed explanation-3: -According to the text, branching questions direct respondents to different places in the questionnaire based on their response to the question at hand.
Detailed explanation-4: -Multiple choice questions are the most popular survey question type. They allow your respondents to select one or more options from a list of answers that you define. They’re intuitive, easy to use in different ways, help produce easy-to-analyze data, and provide mutually exclusive choices.