GENERAL KNOWLEDGE

Detailed explanation-1: -Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Detailed explanation-2: -The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Detailed explanation-3: -Online marketing is using the internet to promote your products or services using web channels such as Google and Facebook and offline marketing is using traditional media such as radio and newspapers. Choosing which marketing strategies to use can seem overwhelming with the amount of options available.

Detailed explanation-4: -Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.