GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is NOT a reason for importance of marketing information?
A
It identifies market opportunities
B
It solves marketing problems
C
Monitors performance
D
It persuades, reminds or informs customers about a product
Explanation: 

Detailed explanation-1: -For all its complexity, at its core, marketing revolves around four things: product, price, promotion, and place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change.

Detailed explanation-2: -Marketing information and research address the need for quicker, yet more accurate, decision making by the marketer. These tools put marketers close to their customers to help them understand who their customers are, what they want, and what competitors are doing.

Detailed explanation-3: -The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

Detailed explanation-4: -Inventory is not a function of marketing.

There is 1 question to complete.