GENERAL KNOWLEDGE

Detailed explanation-1: -Consistency refers to how closely related product lines are to each other. It is in reference to their use, production, and distribution channels. The consistency of a product mix is advantageous for firms attempting to position themselves as a niche producer or distributor.

Detailed explanation-2: -4 Dimensions of a Product Mix You can visualize a company’s product mix by breaking it down into four dimensions: length, width, depth, and consistency.

Detailed explanation-3: -Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company’s product mix include width, length, depth and consistency.

Detailed explanation-4: -The consistency of the product mix refers to how closely relate the various product lines. are in end-use, production requirements, distribution channels or in some other way. For example:-P&G product lines are consistent insofar as they are consumer products that go through. the same distribution channels.

Detailed explanation-5: -Most businesses use three dimensions to describe their product mixes. These are width, depth, and consistency. Width This term, also called breadth, refers to the number of product lines a company carries. It is usually referred to as being narrow or broad.