GENERAL KNOWLEDGE

Detailed explanation-1: -The ideal goal for the marketer is to find an untapped (or underserved) market segment whose needs can be met easily and profitably-and Raleigh Wheels could be argued to have achieved this ideal goal.

Detailed explanation-2: -While the primary goal of marketing is to generate revenue, marketing achieves this desired state through a unique approach as compared to other business units such as sales or customer service. Awareness: Target audience knows your brand and solution.

Detailed explanation-3: -Substantial: The market segments are large or profitable enough to serve. Differentiable: The segments are respond differently to different marketing mix elements and programs.

Detailed explanation-4: -A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

Detailed explanation-5: -Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products and services that satisfy them.