GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following are methods used to segment a market?
A
Age, religion, school you go to, eating habits and views on education
B
Age, gender, income, location and lifestyle.
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-2: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Detailed explanation-3: -Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation.

Detailed explanation-4: -The five main demographic segments are age, gender, occupation, cultural background, and family status.

Detailed explanation-5: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022

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