GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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service provider; customer
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service provider; manufacturer
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variability; customer
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variability; manufacturer
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Detailed explanation-1: -Inseparability refers to the idea that it’s not possible for brands to separate the production of a service from the consumption of that service. Customers commonly purchase and use a service at the same time. Inseparability is one of four characteristics that make something a service.
Detailed explanation-2: -What Is Service Inseparability? Service inseparability means that the production and consumption of a service can’t be separated from the provider of that service. It also requires that a customer is physically participating in the consumption of the service. So that means every part of the experience is tied together.
Detailed explanation-3: -Inseparability influences the complexity of a provider’s processes because the customer must be more involved in the service operations, making it harder for the firm to communicate and ensure their brand promise, as well as to achieve appropriate employee behavior during service provision.
Detailed explanation-4: -Examples of Service Inseparability The customer cannot detach these services from the hotel and use them later. The rooms in the hotel are coupled with the hotel ABC and not as a separate product. The hotel is in business of providing hospitality services to the customers and not selling real estate.