Identify the marketer here:A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major companys office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Identify the marketer here:A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company’s office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base

A	Customers
B	Suppliers
C	Coffee making company
D	Competitors

Explanation:

Detailed explanation-1: -Branding is a function of marketing that facilitates product differentiation. Advertising is the component of promotion mix being used by the company “Giving the company power over prices through product differentiation, innovative advertising and ensured brand loyalty.”

Detailed explanation-2: -The important aspect related to the marketing of products which has been ignored by Farihad is Labelling. Labelling is the display of label in a product. A label contains information about a product on its container, packaging, or the product itself.

Detailed explanation-3: -under marketing such as planning, designing the product, packaging and labelling of the product, standardising, branding, warehousing, transport, advertising, pricing and distribution. In addition, it includes after sales activities such as customer care and feedback.

Detailed explanation-4: -A brand extension is when a company uses one of its established brand names on a new product or new product category. It’s sometimes known as brand stretching. The strategy behind a brand extension is to use the company’s already established brand equity to help it launch its newest product.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT