GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The main focus of selling concept is production volume. Answer: False; the main focus of selling concept is the existing product.
Detailed explanation-2: -Selling is any transaction in which money is exchanged for a good or service. During a sales negotiation, the seller attempts to convince or “sell” the buyer on the benefits of their offer.
Detailed explanation-3: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.
Detailed explanation-4: -Production Concept. Product Concept. Selling concept. Marketing concept. Societal marketing concept. 27-Feb-2020