GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Credit policy
|
|
|
trade discount and cash discount
|
|
|
demand for a product
|
|
|
period of credit
|
Detailed explanation-1: -List price is not a part of product in marketing mix; it is the part of price mix.
Detailed explanation-2: -The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.
Detailed explanation-3: -Solution. Marketing mix does not include People.
Detailed explanation-4: -Captive product pricing – complementary products. Product line pricing – the products in the product line. Product bundle pricing – several products. Optional product pricing – optional or accessory products.
Detailed explanation-5: -Product line pricing – the products in the product line. Optional product pricing – optional or accessory products. Captive product pricing-complementary products. By-product pricing – by-products. Product bundle pricing – several products.