GENERAL KNOWLEDGE

Detailed explanation-1: -What Is the Evolution of Marketing? Marketing evolution refers to the distinct phases that businesses have gone through as they continued to seek new and innovative ways to achieve, maintain and increase revenue through customer sales and partnerships.

Detailed explanation-2: -The societal marketing concept adopts the position that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society’s overall well-being.

Detailed explanation-3: -This gradual change can be traced under four periods and captions namely, production orientation period, sales-orientation period, customer-orientation period and social orientation period.

Detailed explanation-4: -It is an advanced form of corporate social responsibility (CSR) and sustainable marketing. Societal marketing creates an image of the company to the customer and can increase sales through a positive corporate image. The term emphasizes social responsibility and is closely related to sustainable development.