GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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TRUE
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FALSE
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Either A or B
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None of the above
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Detailed explanation-1: -What is an external marketing environment? The external marketing environment includes all factors that do not fall within your organization’s control, including technological advancements, regulatory changes, social, economic, and competitive forces.
Detailed explanation-2: -The sale of an organization depends on its marketing activities, which in turn depends on the marketing environment. The marketing environment consists of forces that are beyond the control of an organization but influences its marketing activities. The marketing environment is dynamic in nature.
Detailed explanation-3: -A competitive environment is the dynamic external system in which a business competes and functions.
Detailed explanation-4: -Which of the following is true of the marketing environment? The marketing environment forces affect the lifestyles of customers.