GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses ____
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Production Concept
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Product Concept
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Sales Concept
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Marketing Concept
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Societal Marketing Concept
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Explanation:
Detailed explanation-1: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.
Detailed explanation-2: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.
Detailed explanation-3: -Demands are human wants that are backed by buying power.
Detailed explanation-4: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
There is 1 question to complete.