GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The results of exploratory research are often ____
A
specific
B
qualitative
C
quantitative
D
unusable
Explanation: 

Detailed explanation-1: -Exploratory research is often qualitative and primary in nature. However, a study with a large sample conducted in an exploratory manner can be quantitative as well. It is also often referred to as interpretive research or a grounded theory approach due to its flexible and open-ended nature.

Detailed explanation-2: -Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Detailed explanation-3: -Usually qualitative, but sometimes quantitative. Since standardized approaches tend not to be used, exploratory research is often qualitative in nature. However, in some cases, quantitative data can be gathered and generalized for a larger sample through use of surveys and experiments.

Detailed explanation-4: -Focus groups: Focus group is yet another widely used method in exploratory research. In such a method a group of people is chosen and are allowed to express their insights on the topic that is being studied.

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