GENERAL KNOWLEDGE

Detailed explanation-1: -Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Detailed explanation-2: -Marketing research is a systematic collection and analysis of data about market and the important quality of market.

Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-4: -Marketing research is the process of collecting and analyzing data from consumers and competitors to help businesses explore who their target customer is and what they want from the brand. Good marketing research can also provide insight into how effective marketing efforts are, and explore potential areas for growth.

Detailed explanation-5: -Research sources range from simple trade statistics, to in-depth market surveys, to firsthand interviews with public-and private-sector experts. Trade statistics indicate total exports or imports by country and by product. They allow you to compare the size of the market for a product in various countries.