GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Niche
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Hold
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Harvest
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Divest
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Detailed explanation-1: -Niche objectives are suitable when firms operate in a market dominated by a major competitors and where their financial resources are limited.
Detailed explanation-2: -d) Divest objectives. These objectives are often the most suitable when firms operate in a market dominated by amajor competitor and where their financial resources are limited.
Detailed explanation-3: -Answer: Correct answer: a) Harvest objectives. Feedback: Harvesting objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow.
Detailed explanation-4: -Which of the following firms has often followed a market challenger (second-mover) strategy? Sainsbury’s. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, are called: conversion strategies.