GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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mixed branding
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industrial branding
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co-branding
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consumer branding
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Detailed explanation-1: -In a mixed branding strategy, a firm markets its products under its own name(s) and that of a reseller.
Detailed explanation-2: -A multi-brand strategy is a company’s method for creating, shaping and advertising its different brands. By having a portfolio of brands, a company can offer products with unique features and purposes, provide customers with a diversity of choices and target particular audiences or sections of the market.
Detailed explanation-3: -Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Co-branding can boost the reputation of two or more brands, depending on the strategy employed.
Detailed explanation-4: -Product/range extension. This is when a brand introduces a new product similar to one it offers already, targeting an existing market. Brand extension. Co-branding. Brand licencing.