GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
This is a branding strategy that occurs when a business creates multiple brand names toappeal to different market segments.
A
mixed branding
B
industrial branding
C
co-branding
D
consumer branding
Explanation: 

Detailed explanation-1: -In a mixed branding strategy, a firm markets its products under its own name(s) and that of a reseller.

Detailed explanation-2: -A multi-brand strategy is a company’s method for creating, shaping and advertising its different brands. By having a portfolio of brands, a company can offer products with unique features and purposes, provide customers with a diversity of choices and target particular audiences or sections of the market.

Detailed explanation-3: -Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Co-branding can boost the reputation of two or more brands, depending on the strategy employed.

Detailed explanation-4: -Product/range extension. This is when a brand introduces a new product similar to one it offers already, targeting an existing market. Brand extension. Co-branding. Brand licencing.

There is 1 question to complete.