GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Broader market is available
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Intense Competition
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Involves low risk and challenges
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Requires broader competence
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Detailed explanation-1: -Requires broader competence International market requires more expertise and special management skills and wider competence to deal with various circumstances and handle different situations like changes in the strategies of the government, the mindset of the people and many other such factors.
Detailed explanation-2: -An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making. The information must be communicated across cultural boundaries and these research tools are then often applied in foreign markets.
Detailed explanation-3: -These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.
Detailed explanation-4: -An international market is any geographical region where a company conducts business that is outside the territorial boundaries of a company’s home country, while a domestic market is within the boundaries of its home country.