GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is an intangible activity that is exchanged directly from the producer to the consumer andconsumed at the time of production:
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product
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slogan
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service
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heterogeneous
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Explanation:
Detailed explanation-1: -A service is the production of an essentially intangible benefit, either in its own right or as a significant element of a tangible product, which through some form of exchange, satisfies an identified need.
Detailed explanation-2: -Services. Intangible activities that are consumed at the same time they are produced. Marketing. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
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