GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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production
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product
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selling
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marketing
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Detailed explanation-1: -” Selling-This concept relies on strong persuasion or even aggressive selling to convince as many customers as possible to buy. There is less emphasis on the needs of the purchaser and more emphasis on making the sale.
Detailed explanation-2: -A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services.
Detailed explanation-3: -Unlike the marketing concept, which seeks to understand consumer needs, the selling concept seeks prospects and sells the product’s benefits. While marketing concepts might focus on developing new products, the selling concept assumes the product won’t sell without a significant sales effort.
Detailed explanation-4: -Product. Price. Place. Promotion. People. Process. Physical evidence. 12-Sept-2022