GENERAL KNOWLEDGE

Detailed explanation-1: -Even if the goods meet the price and quality requirements of the consumer, the sale is not guaranteed. In the selling concept of marketing management philosophies, the idea is to persuade the consumer to buy the product by any means necessary.

Detailed explanation-2: -The selling concept is based on persuasion. It takes place when businesses persuade customers to buy their products instead of those of their competitors. The aim is to convince customers that they need your product, rather than your competitor’s.

Detailed explanation-3: -A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services.

Detailed explanation-4: -Companies adopt one of four philosophies when deciding on how to create an organizational marketing process. The four philosophies are production, sales, marketing and societal marketing orientations.

Detailed explanation-5: -What is the philosophy of marketing? Philosophy of marketing is defined as a strategy in which we focus exclusively on the needs of the customer in order to maintain the profitability of the company. Everything that is not related to the target audience will be relegated to the background.