GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Three purposes of qualitative data
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to identify trends and patterns in people’s statements
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to support qualitative data
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to quantify the data in charts and graphs
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to gather in-depth information from consumers
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Explanation:
Detailed explanation-1: -There are a variety of methods of data collection in qualitative research, including observations, textual or visual analysis (eg from books or videos) and interviews (individual or group). However, the most common methods used, particularly in healthcare research, are interviews and focus groups.
Detailed explanation-2: -In summary, this editorial has addressed 3 components of conducting qualitative research: selecting participants, performing data analysis, and assuring research rigor and quality.
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