GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Virtually all products can be marketed to both industrial buyers and to final ____
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producers
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consumers
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retailers
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wholesalers
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Explanation:
Detailed explanation-1: -Intermediate goods are sold between industries for resale or the production of other goods. These goods are also called semi-finished products because they are used as inputs to become part of the finished product.
Detailed explanation-2: -Some products, like computers, for instance, may be both consumer products and business products, depending on who purchases and uses them. The product fills an important role in the marketing mix because it is the core of the exchange.
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