GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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complete customer population at a marketplace.
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group of industrial customers with variable wants and needs
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customer group who share similar inclinations toward a brand.
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homogenous customer group broken down into groups that are heterogeneous.
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Detailed explanation-1: -Market Segment: a group of customers who share similar inclinations toward a brand.
Detailed explanation-2: -A market segment is a group of people who share one or more similar characteristics. Corporations and marketing teams use various criteria to develop target markets for their products and services.
Detailed explanation-3: -Market segments are groups of customers sharing similar characteristics, interests, locations, and more. There are four types: Demographic segmentation is the most commonly used form of market segmentation and uses statistics regarding a specific group of customers.
Detailed explanation-4: -A target market consists of a group of customers who share a similar set of needs and wants.