GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales
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Production
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Market
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Societal
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Detailed explanation-1: -In marketing, a need is the consumer’s desire to get functional utility out of an offering. It’s the desire for the offering’s specific benefit that helps the consumer get the job done. On the other hand, a want is a desire for offerings or benefits that are not necessary. For example, food is a consumer need.
Detailed explanation-2: -A social need is a customer need that relates to how a person wants to be perceived by others when using a product or service. While social needs aren’t typically a customer’s primary concern when considering a purchase, they can influence their final decision.
Detailed explanation-3: -It helps you produce better products and services. Consumer research helps you to better understand the reasons and motives for customer actions. Your service is smoother and more effective. You’ll keep your support requests to a minimum. 23-Nov-2022